BYU MOA
How might user research help the BYU Museum of Art’s marketing team improve student foot traffic and engagement?
I conducted field studies and on-site observations to better understand the current student experience
Research Process
Research Process
My Role in the Research Project
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Finding the Client
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Ideation & Research Planning
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Research & Iteration
Target Audience
BYU Students
Research Process
After brainstorming ideas, I began creating the wireframes to visualize how the website would look. This involved bringing my sketches to life and getting a clearer understanding of the overall layout and design. To ensure that the project was on the right track, I had a group of experts check my work and provide feedback. This collaborative process helped to refine the website's design and ensure that it met the client's expectations.
Final Product
Our proposed wayfinding system served as a research-backed design concept rather than a physical installation. By using eye-tracking data, field observations, and visual mockups, we presented a realistic preview of how improved signage could transform the student visitor experience. The mockups demonstrated clearer navigation paths, stronger visual hierarchy, and more engaging museum entry points. While the solution remained a proposal, it provided museum stakeholders with a tangible vision of what student-centered wayfinding could look like—grounded in real user insights and ready for future implementation.
Conclusion
This project reaffirmed my belief that impactful design starts with empathy. Through iterative research, collaboration, and creative problem-solving, we helped the BYU Museum of Art see its space through the eyes of its visitors. Beyond improved navigation, our work established a foundation for long-term engagement and visitor-centered thinking—proof that thoughtful UX design can transform even physical environments into more inclusive, inspiring experiences.